Whether you are a pharmacy manager who would like to help your staff adapt to changing expectations related to patient care activities or you are personally struggling to make the necessary changes in your own practice, this article is intended to provide you with potential tools and methods to facilitate the change process.  Even though the task may seem daunting at first glance, understanding how pharmacists might respond to change and by applying various approaches to changing organizational culture and individual behavior, moving your practice from a product distribution model to one focused on patient care can become a reality.

Responding To Change

Many people, regardless of circumstance, find it difficult to cope with changes in their personal and professional lives.  Consequently, it is no surprise pharmacists confronted with the need to provide greater patient care and adopt new practice roles may naturally experience some anxiety.  For some pharmacists, the level of anxiety associated with the practice change may be so intense that different employment is the only alternative.  However, most pharmacists will consciously, or perhaps even subconsciously, approach the changes in a positive, productive way.  Unfortunately, others may actually expend valuable energy to either slow or prevent the change from occurring. 

Understanding how you or your staff typically responds to change can help identify strategies for dealing with the change more effectively.

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